November 30, 2011
Earlier this year, I met a colleague at Starbucks, on Richmond Street, in Toronto, for a coffee to discuss the launch of his new company.
The topic of style and branding was discussed in depth and how important it is to the lifeblood of a company. We came to the conclusion that without a strong brand or unique flair, business isn’t even in the race. The logo/brand is what identifies the company every waking and sleeping moment, big business included. If the logo isn’t interesting, go back to the drawing board.
The conversation then took an interesting twist as I recalled when I started Red Scarf Promotions and my trip to Milan and Germany in 1994. At the time I was attending the Macef Gift Show and then went to Germany for the Igedo Fashion Fair Expo. I remembered how the sense of fashion, luxury and design experience inspired me and was a turning point in my career.
Red Scarf Promotions was under a year old. On the way home, I knew I couldn’t keep quiet about what I had experienced.
I took a leap of faith and carefully crafted my first newsletter and filled it with my European discoveries. It was jammed packed with European trends, colour forecasts, the fabric used in promotional apparel, business gifts and what Europeans value in terms of how they brand their promotions.
For more, visit redscarf’s site