Wyndham Hotel Group (WHG) has launched an aggressive new loyalty program aimed at winning the hearts and dollars of meeting and group travel planners around the world.
At a press conference this morning in Las Vegas, Geoff Ballotti, the company’s president and CEO, described the new gomeet (sm) program as “revolutionary and transformational.”
“The rising demand for group and meetings travel, coupled with an industry full of complicated rewards programs, gives us an unique opportunity to deliver more value and gain planners’ trust, business and loyalty,” said Ballotti. “Planners told us about the challenges they face, like minimum spend, maximum point values and a lack of value. We’re addressing these pain points head on with the world’s most generous rewards program for meeting planners.”
Features of the new program are:
Simplicity: Planners earn one point for every dollar spent on qualifying revenue, which includes the rates of ten or more sleeping rooms on at least one night, meeting room rentals or qualified food and beverage charges for any contracted meeting or event booked an completed at participating Wyndham Rewards hotels globally. (The contract must state that go meet applies to the event.)
No Restrictions: There is no limit on the number of points a planner can earn and no minimum spend is required.
Easy to Redeem: 15,000 points equals a room night at any Wyndham property including its upscale Dolce brand. There are no blackout periods. Points can also be used for other Wyndham Rewards. In addition, they can be shared and used for subsequent meetings.
Broad eligibility: The program is open to professional and casual planners, ranging from corporate meeting planners booking large conventions to a team coach booking accommodations at an economy hotel for a basketball tournament.
Event guests earn too: Event guests who are members of Wyndham Rewards and who are paying for their rooms directly can earn a minimum of 1,000 Wyndham Rewards points on a qualified stay.
Wyndham Hotel Group has a portfolio of 7,700 properties and over 668,500 rooms in 71 countries. Its brands include Dolce Hotels & Resorts; Wyndham Grand Hotels and Resorts; Wyndham Hotels and Resorts; Wyndham Garden Hotels; TRYP by Wyndham; Wingate by Wyndham; Hawthorn Suites by Wyndham; Microtel Inn & Suites by Wyndham; Ramada; Baymont Inn & Suites; Days Inn; Super 8; Howard Johnson; Travelodge; and Knights Inn.