The formation of the boards was announced at Convening Leaders 2017, which was held in Austin, Texas last week.
The boards were established to help PCMA develop its presence in key regions as it seeks to establish itself outside of its North American core business. Headquartered in Chicago, the PCMA has partners around the globe and activities across 37 countries.
The new regional advisory boards will collate that activity into regional groups and act as a sounding board for the business events industry in these markets. This feedback will help guide the PCMA with its rollout of education products and services to the business events industry.
The regional advisory board members include:
Anna Aquino, Visa Worldwide Pte. Limited
Karen Bolinger, Melbourne Convention Bureau
Oscar Cerezales, MCI Group
Ivan Ferrari, UBM Media Asia
Tania Goodacre, Minerals Council of Australia
Jeannie Lim, Singapore Exhibition & Convention Bureau
Angelina Lue, Kuala Lumpur Convention Cnetre
Shirlena Soh, SACEOS
Sven Bossu, SWIFT
Sandrine Castres, MCI Spain
Chris Foy, VisitBritain
Ben Goedegebuure, Maritz Global Events Inc.
Davi Kaur, European CanCer Organization
Dermot Ryan, K.I.T. Group GmbH
Klaus Span, IBM Power Systems EMEA
Christoph Tessmar, Barcelona Convention Bureau
Christine Trimmer, World Obesity Federation
Luca Favetta has been appointed to lead the EMEA board. Based in Switzerland, Favetta joins PCMA after a substantial career in corporate events having led global teams for HP and SAP.
Board members are volunteers who have signed up for a 12-month term of office, with an option to extend for a further 12 months. They will meet twice a year: once at Convening Leaders and once in the specific region.
Sherrif Karamat, chief operating officer, PCMA, says the establishment of the new regional advisory boards for Europe, Middle East, Africa and for Asia Pacific, is a signal of PCMA’s intent to become the predominant global association for the business events industry. “We have appointed board members who have outstanding professional reputations in their home territories and are willing to share that expertise with us, their PCMA colleagues on a global level,” he explained. “In our new EMEA region, we are thrilled to welcome Luca to the team. It’s an exciting time for us and our success mirrors that of the global business events industry which is increasing in confidence every year.”