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JW Marriott Brand Names Wellness Ambassador

JW Marriott Hotels & Resorts has partnered with health and wellness leader Nora Tobin, who will serve as the luxury brand’s wellness ambassador.

Tobin is a model, certified personal trainer, and health and a wellness influencer, who has advised five-star hotels and brands including Shape Magazine, Eddie Bauer, GoPro, Roxy and Fabletics. A certified specialist in performance enhancement and nutrition, she is also certified in advanced scuba and cliff, helicopter, zodiac and river rescue.


“We are excited to welcome Nora Tobin as JW Marriott Hotels & Resorts’ Wellness Ambassador, arming our guests with a variety of ways to live well while traveling,” said Mitzi Gaskins, vice-president and global brand manager,  JW Marriott Hotels & Resorts. “JW Marriott guests are passionate about wellness, seeking balance and new, innovative approaches that incorporate well-being into their daily routine. Through our partnership with Nora, JW Marriott further demonstrates our commitment to providing tailored health and well-being experiences to meet the needs of our on-the-go guests.”

“I am honored to be named as JW Marriott’s Wellness Ambassador and look forward to sharing my knowledge of fitness and nutrition with the JW Marriott guest, providing approachable wellness experiences, programs and products created to obtain optimal health without deprivation,” said Nora Tobin. “From in-room dining menus to one-on-one consultations and personalized sessions to extraordinary retreats, our partnership will make it even easier for JW Marriott guests to stay active and feel great while traveling.”

JW Marriott and Tobin have designed a series of guest experiences rolling out throughout 2018.  These include:

Fitness Videos on FitnessOnDemand™: Guests of select JW Marriott Hotels & Resorts can access a series of videos ranging from Yoga to mindfulness to HIIT filmed on-location at JW Marriott resorts. Powered by FitnessOnDemand™, these videos are accessible in-room on-demand at select properties as well as available to all JW Marriott guests on the brand’s website. Ranging from three to 30 minutes in length, these videos are tailored to an array of fitness levels.

Well-Being Retreats: JW Marriott Camelback Inn Resort & Spa in Scottsdale, AZ will kick off a series of wellness retreats hosted by Nora Tobin in January, with four additional retreats slated to run through April 2018 at JW Marriott properties in Los Cabos, Austin, Desert Ridge and Marco Island, FL. These multi-day retreats aim to enhance the lives of JW Marriott guests, focusing on personalized well-being in an authentic, approachable way. From customized fitness coaching sessions to daily well-being seminars and off-property excursions to luxury spa treatments and curated in-room amenities, guests will be treated to a multi-sensory wellness experience in some of the most beautiful locations in the world. For limited-availability bookings and more information, including itineraries and dates, please email

Healthy Meeting Meals & Breaks: JW Marriott properties will offer an assortment of group wellness offerings as part of their meeting & events programming in 2018. In collaboration with JW Marriott culinary teams, properties will feature a collection of Nora Tobin “recommended” healthy and delicious menu items curated from JW Marriott Event Menus. Additionally, a series of well-being active meeting breaks and group activities, digitally led by Nora, will be available.

Juice and Smoothie In-Room Dining Menus: Crafted by Nora Tobin, the in-room menu of smoothies and juices delivers nutrients and other health benefits. The Forest Rehab smoothie features wild honey, acai, banana, cinnamon and Greek yogurt to provide guests with a natural defense on the road, while the Power Potion cold-pressed juice packs a simple yet powerful punch of wheat grass, red grape and celery to fuel mind and body.


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