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Expert Opinion: Seven Ways to Engage Sponsors on Mobile Apps


BY COURTNEY STANLEY

Courtney Stanley, EventMobiWith attendees’ eyes constantly searching their mobile devices, event app sponsorship is one of the best opportunities to provide conference partners brand exposure and offset the cost of an event app. With fun, engaging strategies, your sponsor will become an integral part of the mobile experience.

1| PROVIDE ENHANCED PROFILES
Give sponsors the opportunity to include a variety of information in their profiles. Great ways to enhance an otherwise basic company listing include: company details, contact information, a direct link to a company attendee profile, linking the booth number to an interactive map, external website links, and attaching brochures or product/service coupons.

2| CREATE A HOME SCREEN WIDGET
For your elite sponsors, allowing them to create a custom ad on your app home screen is a powerful tool that provides maximum exposure. To increase exposure even more, have your sponsor turn the widget into a clickable direct link to their company website, or link to their enhanced sponsor profile. Change the home screen sponsor each day of your conference to maximize your revenue.

3| INCLUDE SPONSORS IN POLLS + SURVEYS
Allow your partners to design and promote their own surveys in the app. This gives sponsors the opportunity to engage and interact with attendees while gathering valuable delegate information. If you plan to create live polls during sessions to enhance your attendees’ experience, embrace that
moment as another platform to give your sponsors exposure by including an eye-
catching logo on the live results page displayed
on the session screen.

4| THE POWER OF POP-UP ADS
Scheduling and sending alerts to your attendees is a great way to grab their attention, so why not show your sponsors a little love at the same time? By creating alerts with a unique, customized sponsor message and image, it gives the attendee snippets of important information and can drive them to the sponsor app profile or website.

5| UTILIZE DIRECT
NOTIFICATION
Take alerts to the next level by allowing sponsors to send pop-up ads directly to targeted, qualified buyers. For example, a technology provider can craft a unique message targeted at all individuals attending any technology sessions at the conference, sparking a conversation with relevant leads.

6| MAP OUT SPONSOR SUCCESS
In event apps, one area with an extremely high level of traffic is the floor plan or map. Attendees are constantly opening this section of the app to find the next session, lunch or networking spot. Offer an elite sponsor the opportunity to showcase their company logo prominently at the top of the map, quickly transforming the image into a recognizable brand for the entire event.

7| CREATE A SPONSOR MODULE
Other than the home screen, the app menu is the absolute best place to showcase information. By creating a menu item or module just for your sponsor, attendees will be enticed to click on the company name while exploring the rest of the menu. This sponsor module can serve as a wealth of information for the attendee, including images, links to an outside website, brochure attachments, etc. The type of module you allow your sponsor to use provides limitless opportunity for brand exposure.

BONUS TIP – INVEST IN ANALYTICS

Tracking the success of your event app sponsorship opportunities will allow you to present valuable data to your partners, so be sure to invest time your event app analytics before, during and after your event.

Courtney Stanley is the strategic partnership manager for EventMobi (www.eventmobi.com) and co-founder and CEO of Stiletto Empire.

 

 



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