Vancouver-based QuickMobile has launched the industry’s first mobile event app with Apple Watch integration.
Developed for the 2015 Corporate Event Marketing Association (CEMA) Annual Summit, July 12-14, 2015, the app allows attendees to personalize their schedules, network with other attendees and sponsors, share their experiences through integrated social media channels and compete against peers in a gamification feature. In addition, they can review their personal schedules on Apple Watch, as well as receive alerts and notifications from event organizers.
“Our members come to CEMA Summit to push the envelope, explore new possibilities, and learn how to up their game,” said Kimberley Geishler, president and CEO of CEMA. “When QuickMobile showed us how the Apple Watch can directly impact the attendee experience at meetings and events without a lot of effort, we knew we had a unique opportunity on our hands. Smart watch integration supports our commitment to hosting more personalized and engaging events, creating micro-mobile moments by presenting contextual information that is fully focused on the individual.”
The integration between the mobile event app and Apple Watch was deliberately focused on the hyper-personal experience the device offers. It integrates the app’s main features, only alerting users to the information that is immediately valuable to them.
The content in the CEMA Apple Watch app will update in real-time when users add, delete or edit their event schedule on their phones. The CEMA Apple Watch app includes two views: a Glance view and the Schedule view.
“Throughout the meeting and event industry there is a greater focus on personalization and using technology to transform engagement. What better event to demonstrate the capabilities of an integrated Apple Watch app than CEMA Summit,” said Craig Brennan, CEO, QuickMobile. “Apple Watch is a hyper-personal device with great potential once the full SDK is released in the fall of 2015. With that in mind, everything that we have done and will do in the future with the Apple Watch and other smart watches will be evaluated on three key questions: ‘Is it personal?’, ‘Is it timely?’, and ‘Is it valuable to the user?'”