Meetings Canada

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marketing

News

Sheraton Names Directors of Sales at Toronto and Montreal Properties

April 24, 2018 by Lori Smith

The Sheraton Gateway Hotel Toronto and Le Centre Sheraton Montréal have named new directors of sales and marketing. Jennifer Kazlauskis has joined the sales team at Sheraton Gateway Hotel Toronto.  She has more than 15 years of experience in the hospitality industry,

News

Québec City CC Magazine Takes Top Honour at Industry Marketing Awards

November 23, 2017 by Lori Smith

The Québec City Convention Centre’s magazine, Québec Centre, received the top honour in the Best Brochure category at the 2017 Meetings Industry Marketing Awards (MIMA). The award was accepted by Québec City Convention Centre president and CEO Pierre-Michel Bouchard during

News

Group Germain Announces New Appointments

July 17, 2017 by Lori Smith

Group Germain Hotels has announced five new appointments and promotions within the organization, under both the Alt and Le Germain hotel banners. Monique Strouvens, Vice-President of Sales and Marketing A graduate in tourism, Monique is passionate about the trends and

News

Destination Canada, Air Canada Promoting Canada

December 8, 2016 by douloff

OTTAWA — Destination Canada and Air Canada have entered into a global partnership to market Canada to the world, it was announced Nov. 29. Under the agreement, Destination Canada tourism marketing organization and Air Canada will collaborate on strategic marketing

News

M+IT EXCLUSIVE! 2016 Meetings Market Report: Getting Up to Speed on Social Media Marketing

September 27, 2016 by Don Douloff

In an increasingly digital and connected world, social media has become integral in marketing meetings and events — and it’s a tool that planners cannot ignore. Certainly, a good number of planners already embrace the technology, according to M+IT’s 2016 Meetings

Opinion

Business Matters: Connecting with LinkedIn

October 25, 2015 by Mark Wardell
Mark Wardell

LinkedIn has been around for over a decade, but if you’re still thinking about (and using) LinkedIn as a glorified business card, then you’re missing out on the many other effective ways this social networking tool can be used as

Opinion

Marketing: Four Simple Tips to Content Curation

October 18, 2015 by Dahlia El Gazzar

The thought of engaging in content marketing can seem like a daunting task, especially when you have multiple social media accounts to manage or multiple events to promote or both! How can you promote your event without becoming spammy? How

News

Calgary Airport Hotels & CC Appoints New Director of Sales

September 16, 2015 by Lori Smith
Lisa Lepage, Director of Sales & Marketing, Calgary Airport Hotels and Convention Center

Lisa Lepage has been appointed director of sales and marketing for the Calgary Airport Hotels and Conference Center, which include Hampton Inn by Hilton Calgary-Airport North and Homewood Suites by Hilton Calgary-Airport. In her new role, Lepage will oversee the

Opinion

IncentiveWorks: Building Stronger Connections

September 3, 2015 by NIKKI PETT
Nikki Pett

There’s a plethora of information out there on making a good first impression; how to dress, how to appear confident, books on how to shake hands (firm, but not too firm) and even how to articulate your words. We’re told

News

Bond Brand Loyalty Names VP Biz Dev

August 24, 2015 by Lori Smith

Mike McDowell has been appointed Bond Brand Loyalty’s North American vice-president of business development. The appointment was effective August 24, 2015. McDowell, who was most recently senior director of North American Field Marketing for BlackBerry, brings more than 18 years of marketing,

News

CanSPEP Offering Event Business Building Conference

August 7, 2015 by Lori Smith

Registration is open for The Canadian Society of Professional Event Planners‘ (CanSPEP) new one-day conference on creating and building an event planning business. “Event Business Blueprint” is being held Monday, August 17th, 2015 at the InterContinental Toronto Centre, Toronto. The session line-up for

News

Starwood Introducing New Vision for Sheraton Brand

June 24, 2015 by Lori Smith

Starwood Hotels & Resorts Inc. has unveiled a comprenhensive, 10-point plan designed to put Sheraton Hotels and Resorts back in the global spotlight. Sheraton 2020—a nod to the plan’s five-year timeline—includes a new $100 million Sheraton-focused marketing campaign; the launch of