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Name and Logo of WestJet's ULCC Revealed


WestJet has revealed that its new ultra-low-cost carrier (ULCC) in Canada will be called Swoop, and it will begin selling flights in early 2018.

“The name Swoop denotes exactly what we plan to do,” said Bob Cummings, WestJet executive vice-president, Strategy and the executive member responsible for the launch of the ULCC. “It’s a powerful verb that demonstrates we plan to swoop into the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel.”

WestJet also unveiled Swoop’s logo, and the news that it will be headquartered in Calgary.

“As we looked around for the home for Swoop’s operations, Calgary quickly rose to the top of the list,” said Cummings. “The city offers Swoop the opportunity to save costs through shared services with WestJet’s corporate head office, the availability of existing infrastructure, and talented, experienced WestJetters to draw from. We are confident that these qualities will support our ultra-low-cost operations and our guests well into the future.”

“Alberta is the best place to invest and do business—that’s why Swoop is making our province home,” said Deron Bilous, Alberta Minister of Economic Development. “We created Invest Alberta to make it easier for companies like Swoop to set up and expand here. Together we are creating new jobs and diversifying our economy.”